Efficiently managing customer relationships is crucial for building a loyal member base and ensuring smooth operations in any gym or fitness studio. Customer Relationship Management (CRM) is the key to streamlining and enhancing the overall management of member interactions. This article explores the 15 best CRM tools tailored specifically for the fitness industry, helping you find the perfect fit. 

Why Do Gyms Need CRM Software?

Gyms and fitness studios face numerous challenges in managing operations and maintaining member satisfaction. CRM software provides a comprehensive solution by offering tools and features that streamline management tasks and enhance customer engagement. 

1. Managing member databases, tracking attendance, and monitoring progress.
2. Scheduling classes, booking appointments, and handling cancellations.
3. Automated billing and payment processing features simplify financial transactions, reduce errors, and ensure timely payments. 
4. Integrated communication tools such as email and SMS marketing inform members about upcoming classes, special events, and promotions. 
5. CRM software provides valuable insights through reporting and analytics. Understanding member behavior, preferences, and trends helps gyms make informed decisions to improve services and increase member satisfaction.
6. Enhance the overall member experience by offering personalized services, streamlined processes, and effective communication

Adapting to current economic realities is essential for business survival, and specialized CRM systems can optimize work processes to ensure success.

The Top 15 CRM Tools for Gyms and Fitness Studios

1.🥇 FLiiP

FLiiP is a cloud-based software designed to help traditional gyms, fitness studios, affiliates, yoga and pilates studios, martial arts studios, and other fitness facilities manage appointments, payments, events, feedback, and more. With a customized dashboard for each business and powerful reporting features, the platform assists with streamlining client management, internal activities, scheduling, and other operations.

Key Benefits

1. Marketing & Sales: Connect with clients where they are, grow your online reputation, and turn happy members into promoters with tools designed to grow your business.
2. Management & Payments: Get rid of chaos and manage smarter with bookings, scheduling, payment processing, point of sale, staff and contract management, and much more.
3. Customer Experience: Build authentic relationships and create experiences that members love. Collect feedback and increase Google reviews.
4. Retention: Track member activity on simple dashboards that help you identify and follow-up with at-risk members so that you can keep them around longer.. Send personalized messages at the right time to keep members active and engaged. Design sequences with automated email, SMS, and push notifications.
5. Lead Generation: Custom websites, automated workflows, templates, and lead management so that you can do less and grow more. Capture leads and convert them into customers with sales funnels that make it easy to keep track of every stage in the customer journey.

Pricing

Essential $110 USD: Scheduling, bookings, payments, reporting. All the essentials for gyms who are building a solid foundation.

Growth -$152 USD: Everything in Essential, plus text (SMS) reminders, back-office management, online shop, and more.

Ultimate $229 USD: Growth, plus multi-location support, online brand reputation builder, integrations, dedicated support, and more.

User Reviews and Ratings

Overall 4.8

Ease of Use 4.8

Customer Service 4.9

🌟🌟🌟

The customer service has been very good. This is what makes FliiP worth the price. The support to see you through the steps to get up and running and also to stay in step with new features they continue to bring on board, making the app so much more powerful.  –Mary G

Honestly, FliiP’s greatest strength is listening to us, their customers. I don’t feel like a number and I have the impression that they are doing everything to help us as much as possible. – Samuel S

The visual is customized to our image, and the design looks great. As a manager, I appreciate that our day-to-day tasks are all in one place. – Lydia L

2. 🥈 GymDesk

Gym owners use our gym management software to streamline their business. Manage your members, receive automatic payments, and make smarter business decisions with beautiful reports. Impress and retain your members by elevating their experience and get them talking about your gym. Increase your revenue with easy setup sales automation. Build your own website in minutes using our templates to capture more leads.

Key Benefits

1. Gymdesk simplifies and automates the day-to-day tasks of running your back office.
2. Streamline member onboarding online and on mobile, automate your payment collection and rebilling, and reduce the time and frustration of dealing with those tasks.
3. You have multiple options for payment processing – keep control of your payment data and use it with other systems.
4. Fully featured attendance tracking and promotion and skills reporting. Keep track of members progress with their training and towards the next rank.
5. Two-way email and text communication for better member retention and management of leads and prospects.

Pricing

Foundation – $89 per month for up to 100 members

Advanced – $129 monthly for up to 400 members

Professional – $209 monthly for up to 1300 members

Enterprise – custom pricing

User Reviews and Ratings

Overall 4.8

Ease of Use 4.7

Customer Service 4.9

🌟🌟🌟 

Definitely would recommend giving it a try. Great customer service, great website and amazing tool to keep ranks, dates, payments, attendance and schedules organized. – Angela L

 It like that it comes with its own webpage that can later be integrated with your own. It suits my gym perfectly accounting for all of my needs. – Matt B

Like the family account feature, belt ranks are easy to create, add, and modify. Customer Service is fantastic, quick answers and always willing to help. – Leigh-Ann M

3. 🥉 GymMaster

GymMaster is designed to make it easy to maintain detailed records of your members and their memberships, book classes and trainers, process and track sales, and communicate en mass with the right members at the right time. Designed to fit clubs of all sizes, this gym management software is feature-packed.

Key Benefits

1. Integrated billing: You have the freedom to choose the billing provider that works best for you business. With automated billing, your payments are collected on the day & frequency of your choosing.
2. Automated communication: Send SMS & emails to targeted groups based on demographics, visitation, membership type or billing status, based on a variety of triggers such a swipe-entry, non-visitation, or a missed payment.
3. Main dashboard: The dashboard provides a visual overview of all the key information you and your staff need to keep driving your business towards its goals.
4. Online booking: Empower your members to make bookings and payments, and view their measurements and programs using the online member portal.
5. Door control & 24/7 access: Extend your open hours with confidence using GymMaster’s integrated RFID access control system. Directly connected to your database, you can control who can do where, when; while tracking all activity, updating the system & taking action – in real time.

Pricing

Pricing starts at $89 / month

Pricing is based on the number of current members (casual, concession, and prospects do not count towards current membership).

User Reviews and Ratings: 

Overall 4.7

Ease of Use 4.6

Customer Service 4.8

🌟🌟🌟 

We love everything about gymaster, it is cost effective, user friendly and the support is great. –Kelsa U

Overall experience with Gymmaster is great and i would recommend it to other users that need a software program for their fitness facilities. Its a great program for member base collection. –Deep H 

The service provided during the data migration was outstanding and the ongoing help desk support is excellent. –John C

4. TeamUp

TeamUp is the a cloud-based software designed to help take away the complexity of managing a fitness gym, box, or studio. Users can utilize TeamUp’s features to manage multiple class timetables, manage payments, and connect with students using a helpful and intuitive software system.

Key Benefits

1. Manage all aspects of your independent fitness business with TeamUp.
2. Bridge the communication gap with customers thanks to the self service portal.
3. Never miss a payment with intelligent processor integrations.
4. Keep in touch with all the important events and data with TeamUp’s reporting.
5. Make booking a breeze with web widgets and mobile versions all included.
6. Link with all your favourite systems with TeamUp’s range of integrations including Zapier.
7. Run online classes seamlessly with included Zoom integration.

Pricing

Pricing scales with your business. 14-day free trial. Charges only start when you sign your second customer.

$99/month for 0-100 clients.
$159/month for 101-200 clients.
$189/month for 201-300 clients.
$219/month for 301-400 clients.
$249/month for 401-500 clients.
$279/month for 501-600 clients.
$309/month for 600+ clients.

User Reviews and Ratings

Overall 4.8

Ease of Use 4.7

Customer Service 4.8

🌟🌟🌟

Very Easy to useLoads of brilliant features for analytics Amazing customer support Good price. –Tayler H 

Secondly though, is that the software is always improving and the team not only offer fantastic customer services and support with issues but welcome ideas too. –Katie F

 Incredibly good – the support is amazing with progressive development, working in tandem with their clients. It looks good and when you know which features you want to use, it is straight forward. –Claire W

5. Exercise.com

Exercise.com is an all-in-one platform powering the next generation of fitness businesses. The Exercise.com platform includes everything you need to manage your fitness studio, gym, personal training business, or wellness center through our custom-branded web and mobile apps designed specifically for fitness businesses.

Key Benefits

1. Train clients. Manage everything related to a client’s workout in one place while easily logging workouts from your custom-branded fitness apps to track progress, deliver workouts in any scenario, provide automated workout summaries, and much more.
2. Engage with clients. Acquire, nurture, and retain clients throughout the funnel with full CRM and client lifecycle management. Send email, SMS, and in-app notifications automatically to engage and delight your clients.
3. Deliver fitness everywhere. Offer online workouts by selling workout plans, automated memberships, group challenges, livestreaming, digital products, fitness challenges, on-demand fitness content, and individual workouts through your own custom-branded workout apps.
4. Generate revenue. Monetize and grow your fitness business. Payment processing, e-commerce, commissions, invoicing, account balances, coupon codes, upsells, subscriptions, and more. Supercharge your earning potential.
5. Online training software for gyms, personal trainers, and fitness influencers. Get the best online personal training software platform for both online training and in-person training. Offer distance training, 1:1 training, group training, and more.

Pricing 

Quotes are given during/after the demo call.

User Reviews and Ratings

Overall 4.8

Ease of Use 4.5

Customer Service 4.8

🌟🌟🌟

 I have been with exercise.com on and off and they are always improving their systems. I am super pleased with the success team and their ability to break down how to use the software effectively. –Kevin H

They have guided me every step in setting up my new online business. I am excited about just how much this platform will help me build a successful online training business. –Howard T

6. PushPress

PushPress is a gym membership and management software platform that helps gym owners to run their fitness facility. The suite of products allows users to manage classes and privates, take payments, track attendance, manage leads, as well as manage and maintain member relationships. Users are able to access all system features via mobile device while on-the-go, including built-in complimentary task based apps.

Key Benefits

1. Built on modern, extensible technology with ease of use, intuitiveness, and automation of routine practices at its core tenants.
2. Designed and built by gym owners with a unique insight into the issues gym owners face.
3. Website integration allows businesses to add self sign-up pages to their website, enabling them to sell recurring subscriptions, on-ramps, events, as well as drop-ins.
4. Set up digital waivers for customers to sign in order to ensure the business is covered for every member attending a class via the PushPress check-in app for Android, iOS, and the Amazon app platform.
5. Integrate and share data with other tools such as billing platforms, workout trackers, email marketing drip campaign software, accounting solutions, and more.

Pricing

Free $0: Smaller Gyms/Studios looking to grow and develop systems

Pro $159/mo: Mid Size Gyms/Studios focused on growth and process improvement

Max $229/mo: Larger Gyms/Studios looking to fully optimize and scale their business

User Reviews and Ratings 

Overall 4.7

Ease of Use 4.6

Customer Service 4.8

🌟🌟🌟

This product has been a lifesaver for our gym. We love the ease of check in, the communication options for members, and the ease of billing and invoicing. –Jennifer K

The people at PushPress are so helpful, friendly, prompt, and just so all around awesome that you actually look forward to interacting with them. –Jason H

The online help is ‘actual’ people who reply actually help. They understand your business too, which is excellent. –Pete G

7. ABC Glofox

This boutique gym software is an all-in-one system – from scheduling classes to processing payments – with a branded mobile app and website integrations. Increase sales and retain more members with marketing integrations to Meta (Facebook), Mailchimp, etc.

Key Benefits

1. Save Time. You could reduce the time you spend on repetitive admin tasks by up to 2 hours a day with smart automation.
2. Drive Revenue. Easy booking and payments mean you can wave goodbye to lost revenue. In fact, you could increase revenue by an average of 133%.
3. Retain Clients. Your mobile Member App keeps members coming back day after day. By tailoring in app push notifications, you have the opportunity to turn more first timers into regular clients.
4. Grow your Business. The Report Builder tool ensures you have all the information you need to make decisions that help your business grow stronger.

Pricing

Pricing is dependent on industry, business needs, and size.

User Reviews and Ratings

Overall 4.4

Ease of Use 4.5

Customer Service 4.4

🌟🌟🌟 

The support team are extremely friendly, understanding & always eager to find a solution. We are now 2 months into business & we are delighted with our decision to invest in the app. –Niamh M

Your customer care has improved significantly. It’s made a marked difference to my experience with glofox and my ability. –Anthea S 

Was easy to setup, and is easy for our members to use. I like that memberships can be adjusted and like the reporting feature. –Bryan M

8. Wodify

Wodify is a gym and studio management software dedicated to helping business owners including, functional fitness gym owners, CrossFit gym owners, Martial Arts studio & school owners, and yoga studio owners, more efficiently manage their business. Wodify has a global software presence in gyms & studios helping manage over 5,000 locations.

Key Features

1. Insights & Reports: Monitor your revenue, retention, and payroll effortlessly.
2. Automated Invoices: Stay up-to-date on payouts and know where your money is at all times.
3. Digital Contracts and Waivers: Never lose critical business documents again.
4. Appointments: End-to-end management of personal training sessions, free intros, and more.}
5. Belt Level tracking: Track your clients’ levels, experience, or belt ranking with progressions.

Pricing

Engage: $99/month

Grow: $199/month

Promote: $299/month

Free Plan

User Reviews and Ratings

Overall 4.3

Ease of Use 4.2

Customer Service 4.1

🌟🌟🌟

It’s easy to read, easy to navigate, functionality is intuitive. I participated in a challenge using Wodify Rise and WOW – what a fantastic platform. –Margaret D

The overall product is good. The interface looks really good and on the front end it’s easy to check members into the system (which is especially important for coaches on a daily basis). –Ashley A

9. ZenPlanner

Zen Planner is a comprehensive member management software for gyms, schools, boxes & yoga studios that is fully customizable to the unique needs of your business. It has the right combination of essential and intuitive features that will save you time so you can focus on doing what you love.

Key Features 

1. Member App for iOS and Android allows members to reserve their spot in class, view who else will be coming, record their workout results, and like and comment on their friends’ results.
2. Staff App allows staff to check members in for classes, have members sign documents and pay bills, create member profiles, and take member profile photos.
3. Use Kiosk Mode within the Staff App to handle member check-ins, digital signatures on waivers and contracts, retail purchases, and more.
4. Payment processing is included in the total monthly price when using the Zen Planner preferred payment processor.
5. Use the customized workout, skill, and martial arts belt tracking within the Member App to engage members.

Pricing

Studio Starting at $99/mo: Essentials to manage your gym

Engage Starting at $248/mo: Fuel your growth

Ultimate Starting at $348/mo: Unleash your full potential

User Reviews and Ratings 

Overall 4.3

Ease of Use 4.1

Customer Service 4.5

🌟🌟🌟

Customer support really is top notch. The on boarding team is fantastic and truly went out of their way to ensure we had every available resource for success. –Jen S

I do not use it for my business, but have used it as an avid fitness enthusiast for over 2 years. It is nice when gyms all over the country use this software. –Mary Ellen C

They had great integration to our existing merchant. Great membership customization, billing, customizable charts, and belt promotion system. –Stephen C

10. WellnessLiving

WellnessLiving’s all-in-one gym management software equips you with the tools, support, & resources needed to manage & grow your business. Offering flexible business settings and dynamic tools like online booking, automated marketing, rewards, website widgets, advanced reporting, mobile apps, and client & staff management, all on one convenient platform, to streamline business operations. It’s the only software you need to attract, convert, & retain more clients.

Key Features

1. Automate workflows for simple day-to-day business tasks including automatic membership renewals, recurring payments, email and SMS notifications, and marketing. All automations can be customized and turned on or off when required.
2. The incentivized customer reviews program helps encourage customers to provide feedback which is automatically published across the web. Positive reviews get showcased on the organization’s WellnessLiving listing.
3. Advanced reporting with ‘quickstats’ allows users to gain insight into their business at the click of a button. Generate reports on sales, tax, first visits, recurring visits, and more to understand overall business performance.
4. Spread the word with WellnessLiving’s marketing tool which allows users to generate, deploy, and track automated mobile, email, and SMS campaigns. WellnessLiving provides a custom website for organizations which is automatically optimized for search engines, to increase Google ranking and visibility to new local customers.

Pricing

Starter: $99$49/ mo

Business: $199$99/ mo

Business Pro: $349$175/ mo

Enterprise: custom pricing

User Reviews and Ratings

Overall 4.3

Ease of Use 4.2

Customer Service 4.3

🌟🌟🌟 

This person was ALWAYS attentive and happy to help us with whatever we needed. We explained the entire situation and since then, they have been a great help at resolving any issues we encountered. –Chi B

The software is even better than MindBody and my clients love the branded app. We are very pleased with Wellness Living and I would be happy to recommend their services to future potential clients. –Steven V

Totally positive great support staff which is important to me because time is valuable and when I need it I need it now. –Paul B

11. Gymcatch

Gymcatch enables fitness business owners to save time, increase revenue, and give great service to customers. The platform enables organizations to plan and manage sessions, automate bookings, design and sell packages, and embed booking capabilities into business websites.

Key Features

1. Save time on your business administration
2. Increase revenue
3. Give an exceptional finding, booking, and managing experience to your customers

Pricing

Contact Gymcatch for custom pricing.

User Reviews and Ratings 

Overall 4.9

Ease of Use 4.7

Customer Service 4.9

🌟🌟🌟 

I love the ease for customers to book fitness classes in advance. I can offer my customers different pricing packages too which Gymcatch help you to set up. –Vanessa D

Great functionality (multiple bookings, packages), simple and clear for users, no bugs/glitches, reliable, secure, free trial, great customer service. –Thomas P

As the primary administrator, I enjoyed the ease of data collection that Gymcatch provides as a built-in feature. It’s very customizable and integrates seamlessly with our website. –Mercedes F

12. Mindbody

Mindbody is an all-in-one software solution for businesses within the fitness and wellness industry. The platform offers tools for client scheduling, employee management, marketing, payment processing, online booking, and more. Businesses such as fitness clubs, yoga studios, salons, and spas can manage availability, accept online bookings, check-in clients, and more from the Mindbody app. The platform helps businesses keep track of each employees’ schedule and plan days accordingly.

Key Features

1. Online booking: Give clients a way to sign up for their next visit on their own. Clients can see availability and choose what works best for them.
2. Point of sale: Process every purchase easily, including retail, classes or appointments, workshops or memberships, gift cards and more. Every purchase is logged on the client’s profile for easy reference later.
3. Staff management: Get the whole schedule into one place, and give every staff member a login so it’s always accessible from their laptop or phone. Take care of payroll in minutes, too.
4. Reports: Analyze the numbers that matter most, from attendance and revenue to retention and membership growth. Every interaction with clients adds to historical data, so users get a comprehensive picture of their business as time goes on.
5. Client tools: Store everything in a simple client profile, and refer back to it quickly whenever that client comes in. Users can save notes, check their purchase and visit history, and see their payment status.

Pricing

Starter $159: Manage your studio with the foundational tools you need to run your business, and the flexibility to add additional products as you grow.

Accelerate $279: Build client relationships with elegant email campaigns and smart contact lists, and gain a deeper understanding of your business with comprehensive reporting.

Ultimate $499: Take your business to the next level with unlimited automated email and text marketing, as well as customer feedback and referral tools.

Ultimate Plus $699: Get the full power of Mindbody in one package, plus real-time KPI dashboards and a custom mobile app as unique as your brand.

User Reviews and Ratings 

Overall 4.0

Ease of Use 3.9

Customer Service 3.8

🌟🌟🌟

Excellent support at deployment stage; good customer service response times; very friendly staff; used to be market leaders; possibly good functionality but only available at premiums packages. –Edward S

I liked the brand recognition and all the features available for business intelligence. We were glad to have the Livestream option available for classes. –Tali E

I recommend Mindbody for most of my beauty & wellness clients — it offers an all-in-one platform that is tailored to their needs, and is extremely user friendly. –Megan S

13. Mariana Tek

Mariana Tek is an appointment scheduling solution designed to help boutique fitness brands manage marketing, customer communications, class reservation, point of sale and other administrative processes across multiple studios on a centralized dashboard. Members can view scheduled sessions and fee details to secure reservations using ‘pick a spot’ on a unified interface.

Key Features

1. Manage your studio’s memberships, class schedules, and everything in between on your computer or your phone.
2. Grow your community with built-in functions that increase engagement in your studio, and beyond.
3. Effortlessly nurture new leads, convert first-timers to full-timers and boost your earning potential.
4. Get all your data in a single place, so you can track performance, manage risk.
5. Mariana Tek was designed for multi-location studios who want to scale their operations and dig deep into their data.

Pricing

Contact Mariana Tek for custom pricing.

User Reviews and Ratings

Overall 4.1

Ease of Use 4.0

Customer Service 3.9

🌟🌟🌟 

It’s super easy to use and their team is constantly making updates and releasing new features showing that they are focused on improving the product. –Haider L

The ease with which managing every aspect of the in-studio experience occurs is bar none, and I appreciate how MT is always looking for ways to innovate and improve its offering. –Carolyn W

The onboarding process, the customer support and the functionality are all superb. –Cody P

14. Kilo

Kilo is a cloud-based gym management software that helps gym owners get more members, retain their members and make informed business decisions. Kilo makes building and selling memberships easy with its one-of-a-kind membership and billing engine. A gym owner can set up a variety of memberships on customized billing cycles. The dashboard will provide real-time metrics for gym owners to make important business decisions.

Key Features

1. Personalize Messaging. Increase response rates and keep members coming back with personalized messaging.
2. Engage Leads. Call, text, & email leads from one platform.
3. Automate Nurture. Our software follows-up with leads so you don’t have to.
4. Website Builder. A site that gets you more leads, guaranteed.

Pricing

Gym websites $29 USD per week 

Gym Lead Machine $82 USD per week 

The Kilo Stack $139 USD per week 

User Reviews and Ratings 

Overall 4.9

Ease of Use 4.8

Customer Service 4.9

🌟🌟🌟

Kilo is an all-in-one solution. This saved me time and money by eliminating the need to use multiple software systems. I was able to manage my entire gym business from one platform, which made my life much easier. –Pankaj K

Kilo’s software does what it says it will do AND MORE! The power of this tool to improve the gym industry is tremendous. It is a well kept secret; it is by far the highest ROI on software/technology that our gym has made (and we have experience with many of the top players). –Ashley S

Kilo software is the ultimate gym management tool. It’s got everything you need to run a successful gym, from A to Z. –Nitin S

15. Xplor Gym

Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control that makes running your gym easier. Manage your business from one intuitive solution – less admin, more accuracy & a real-time 360-degree member view. A cloud-based solution, with future-ready flexible tech helps you react rapidly to changes and opportunities. As you evolve, Xplor Gym evolves with you.

Key Features

1. Save time and provide a seamless member experience with easy to manage access control across your business limited to real-time membership data. Avoid unauthorized access, member frustration, and time for your team.
2. Keep up with rapidly changing customer tastes & preferences. A cloud-based digital solution, Xplor Gym helps you get and stay ahead. Future-ready flexible technology allows you to react rapidly to changes and opportunities that arise.
3. Get help and advice when you need it with a local technical support team and online resources. Plus rely on our knowledgeable team for advice on best practices and insights.
4. Manage your prospects and members in one place. Creating less admin, less room for error, and complete oversight of both your members, and your prospects.
5. Deliver exceptional member communications for a better customer experience with a simple, automated software platform that includes marketing automation tools.

Pricing

Contact Xplor Gym for custom pricing.

User Reviews and Ratings 

Overall 4.8

Ease of Use 4.5

Customer Service 4.3

🌟🌟🌟

Great support and fast to rectify any issues. We provided the info and all systems were set up. –Phil L

Wrap Up

CRM tools are essential for gyms and fitness studios aiming to optimize operations and enhance member satisfaction. These tools streamline various management tasks, from scheduling and billing to communication and reporting, enabling gyms to focus on delivering top-notch fitness experiences.

Investing in a CRM tool that best suits your gym’s needs can lead to significant improvements in efficiency and member retention. Whether you prioritize ease of use, customization, or integration capabilities, there is a CRM solution tailored to your requirements.

FLiiP offers an integrated solution to take your members through the entire buyer journey – from initial interest to enthusiast brand ambassadors. Book a free demo call to learn more!